Decades of innovation in permanent magnet motor technology are driving pump efficiency gains and energy savings across Australia’s evolving water infrastructure landscape.
For more than 60 years, Franklin Electric Australia has been a trusted name in water solutions, supporting the nation’s essential water infrastructure across residential, agricultural, municipal, industrial, mining, commercial and fueling sectors.
As a subsidiary of Franklin Electric, founded in 1944 in Bluffton, Indiana, its local operations are backed by more than 80 years of global innovation and technical excellence in water and fuel systems.
From its beginnings as a small electric motor manufacturer, Franklin Electric has evolved into a global technology leader, dedicated to moving water in the most reliable, sustainable, and efficient manner possible. Today, that mission is reflected in every product it engineers, and no better example exists than the high-efficiency systems, powered by permanent magnet (PM) submersible motors.
Franklin Electric is proud to be the pioneer of permanent magnet technology in submersible motors. For more than a decade, high-efficiency systems have delivered proven results worldwide, achieving motor efficiencies of up to 94 per cent. This exceptional performance doesn’t just represent engineering expertise; it translates to significant energy savings, reduced environmental impact, and lower long-term operating costs for end-users.
The key to this superior efficiency lies in the innovative design of Franklin Electric’s permanent magnet rotor, which features embedded magnets that eliminate total rotor losses, a major source of inefficiency in traditional asynchronous motors. As the motor operates synchronously with the drive frequency, it draws fewer amps to deliver the same pump output, reducing energy consumption and mechanical stress. Additionally, the synchronous motor design generates less heat, performs more efficiently under partial loads, and typically offers a longer service life.
Lighter, shorter and more efficient than comparable asynchronous motors, Franklin’s PM motors are the ideal solution for applications where performance, compact design and reliability are essential. And because all system components are engineered to work seamlessly together, users can count on a level of performance and dependability that sets a new standard in the industry.
To simplify commissioning and configuration, the High Efficiency System includes an intuitive setup wizard that walks users step-by-step through the drive parameters. When paired with a variable frequency drive (VFD), users can not only optimise system performance in real time but also monitor and control operations remotely, maximising energy savings while reducing downtime and maintenance requirements.
Franklin Electric’s range of permanent magnet submersible motors is available from four to 10 inches, with flexible system configurations tailored to a wide variety of applications. Options include various material constructions and compatibility with solar power, further enhancing the system’s sustainability and appeal in remote or off-grid locations.
Backed by Franklin’s long-standing reputation for quality, reliability, and local support, high-efficiency systems empower customers to do more with less energy, maintenance, and environmental impact.
For more information, visit franklin-electric.com



