• About
  • Advertise
  • Subscribe
  • Contact
  • Events
Friday, June 13, 2025
Newsletter
SUBSCRIBE
  • News
    • Open tenders and opportunities
    • Contracts and tenders awarded
  • Technical
    • Standards
  • Pump school
    • Ask an Expert
  • Sectors
    • LNG
    • Coal Seam Gas (CSG)
    • Building Services
    • Energy Efficiency
    • Valves
    • Reliability
    • Chemicals and plastics
    • Irrigation
    • Mining
    • Water & wastewater
  • Magazine
  • Capability Guide
No Results
View All Results
  • News
    • Open tenders and opportunities
    • Contracts and tenders awarded
  • Technical
    • Standards
  • Pump school
    • Ask an Expert
  • Sectors
    • LNG
    • Coal Seam Gas (CSG)
    • Building Services
    • Energy Efficiency
    • Valves
    • Reliability
    • Chemicals and plastics
    • Irrigation
    • Mining
    • Water & wastewater
  • Magazine
  • Capability Guide
No Results
View All Results
Home Condition monitoring

Federal Court dismisses ACCC flushable wipes appeal

by Kim Ho
June 17, 2020
in Company news, Condition monitoring, COVID-19, Industry news, Industry voices, News, Opinion, Pipelines, Policy, Reliability, Spotlight, Water & wastewater
Reading Time: 4 mins read
A A
SA Water fatberg
Share on FacebookShare on Twitter

The Federal Court has ruled that Kimberly-Clark did not mislead customers about its wipes being flushable, dismissing an appeal made by the Australian Competition & Consumer Commission (ACCC).

The ACCC alleged that by Kimberly-Clark labelling its Kleenex Cottonelle toilet wipes products as ‘flushable’, consumers would believe the Kleenex wipes products had similar characteristics to toilet paper and would break up or disintegrate in a similar timeframe.

The ACCC relied on evidence from Australian water authorities that face significant problems when non-suitable products are flushed down the toilet as they contribute to blockages in household and municipal sewerage systems, known as ‘fatbergs’.

The ACCC instituted proceedings in the Federal Court against Kimberly-Clark in December 2016, and separately against Pental and Pental Products, alleging that they each made false or misleading representations in relation to ‘flushable’ wipes marketed and supplied in Australia.

In June 2019, the Federal Court judgment dismissed the majority of the ACCC’s case, except for finding that Kimberly-Clark’s ‘made in Australia’ representation was misleading.

Kimberly-Clark discontinued supplying the Kleenex Wipes in May 2016. The ACCC’s proceedings only related to the Kleenex Wipes sold between May 2013 and May 2016. Kimberly-Clark has since introduced a new ‘flushable’ wipe product.

In 2019 the trial judge dismissed the ACCC’s case, ruling that to prove its case against Kimberly-Clark, the ACCC was required to prove that the Kleenex wipes had in fact caused or contributed to real harm in particular instances.

Sydney Water fatbergThe ACCC then filed an appeal against this decision in July 2019.

ACCC Chair, Rod Sims, said the Commission had brought these proceedings because it was concerned that consumers were being misled about the nature of the product they were buying, and because of increasing problems reported by Australian water authorities as a result of non-suitable products like wipes being flushed down the toilet.

On appeal, the ACCC argued that the trial judge had made an error by requiring actual harm, and had failed to consider the ACCC’s evidence as a whole when deciding whether the flushable representation was false or misleading.

“We sought clarification from the Full Federal Court on whether proof of actual harm is required to establish that a claim is misleading,” Mr Sims said.

“But we are pleased that our court action has brought attention to this issue, and has made consumers aware that flushing wipes can cause significant blockages to plumbing and sewerage systems, damage to equipment and environmental harm, and imposes significant cost of removing fatbergs on water authorities.”

In its judgment, the Full Federal Court recognised this concern, noting, “Blockages and fatbergs pose what has become an increasing problem for households and municipal wastewater authorities. One response would be to introduce legislation or standards governing the characteristics of what can and what cannot be marketed or sold as ‘flushable’.”

Australian water authorities are leading the development of an Australian standard on flushability.

The standard will include pass/fail criteria along with appropriate labelling requirements and is being developed by manufacturers, water utilities, peak bodies and consumer groups.

The required testing for the standard development has been impacted by COVID-19 but it is expected a draft will be released for public consultation in the next few months.

The ACCC is carefully considering the Federal Court’s judgment.

Water industry voices disappointment with decision

The Water Services Association of Australia (WSAA), has voiced its disappointment with the ruling, stating that fatbergs had increased during COVID-19.

Adam Lovell, Executive Director, WSAA, said that while the industry body was very disappointed, it thanked the ACCC for its efforts in bringing the issue to light.

“Wipes and other products are increasingly contributing to sewage blockages. We have most recently seen this during the COVID-19 pandemic. Our members have reported sewage blockage increases of between 20 and 60 per cent compared to the same time last year,” Mr Lovell said.

“These blockages are bad for the hip pocket – both for customers and water utilities, and are the last thing needed with the economic impacts from COVID-19 being felt all over the country.

“The decision today highlights the need for an appropriate standard for Australia. WSAA continues to call for clearer labelling for consumers and is leading the development of an Australian Standard for Flushable Products.”

Mr Lovell said that WSAA had been excited to see recent messaging in Woolworths stores that helps communicate to customers that only toilet paper can be flushed.

“We know practicing good hygiene is so important at this time; however, wet wipes, paper towel and tissues can create blockages and we want our water utilities focused on providing the essential services we need right now – like high-quality drinking water for handwashing”, he said.

“It’s not just an issue here in Australia; internationally, UK water utilities say it costs £100 million annually to clear blockages contributed to mainly by wet wipes. Utilities in the US report similar experiences. Here in Australia and New Zealand the issue is costing the urban water industry millions of dollars each year.

“Until the Standard is finalised we advise consumers to only flush the 3Ps – Pee, Poo and toilet Paper!”

Images supplied by SA Water and Sydney Water respectively.

Find Related Companies In The Pump Industry Capability Guide


EagleBurgmann Australasia
EagleBurgmann Australasia

Related Posts

MidCoast Council is taking a responsible approach to restoring a permanent water supply to the town of Wingham after recent floods.

Permanent water supply to be restored after flood

by Chris Edwards
June 12, 2025

MidCoast Council will spend $4.1 million to restore a permanent water supply to Wingham after the pipeline supplying the town...

The Australian heat pump industry is growing rapidly, but at what cost? This industry body issues a warning and advice for the future.

Solid foundations needed for Australian heat pump rollout

by Chris Edwards
June 12, 2025

The Australian heat pump industry is growing in leaps and bounds, with many rushing to electrify homes and small businesses....

NCVER has found that offering this sort of program can help young people hit their apprenticeship completion goals successfully.

Improving apprenticeship completion outcomes

by Chris Edwards
June 12, 2025

The National Centre for Vocational Education Research (NCVER) has published new research indicating that pre-apprenticeship programs can significantly increase the...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.
Pump Industry is Australia’s only dedicated pump magazine and is produced by Prime Creative Media in cooperation with Pump Industry Australia (PIA).

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Pump Industry

  • About
  • Advertise
  • Subscribe
  • Magazine
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • News
  • Spotlight
  • Pump school
  • Water & wastewater
  • Irrigation

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • News
    • Open tenders and opportunities
    • Contracts and tenders awarded
  • Technical
    • Standards
  • Pump school
    • Ask an Expert
  • Sectors
    • LNG
    • Coal Seam Gas (CSG)
    • Building Services
    • Energy Efficiency
    • Valves
    • Reliability
    • Chemicals and plastics
    • Irrigation
    • Mining
    • Water & wastewater
  • Magazine
  • Capability Guide
  • About
  • Advertise
  • Subscribe
  • Contact
  • Events

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited