Franklin Electric’s permanent magnet motor systems are driving new energy efficiency standards in a range of end markets.
For more than 60 years, Franklin Electric Australia has been a trusted name in water solutions, supporting the nation’s essential water infrastructure across residential, agricultural, municipal, industrial, mining, commercial and fuelling sectors.
As a subsidiary of Franklin Electric – founded in 1944 in Bluffton, Indiana – the company’s local operations are backed by more than 80 years of global innovation and technical excellence in water and fuelling systems.
From its beginnings as a small electric motor manufacturer, Franklin Electric has grown into a global technology leader, focused on moving water in the most reliable, sustainable and efficient way possible.
Today, that mission is reflected in every product Franklin Electric engineers, and no better example exists than the company’s high efficiency systems powered by permanent magnet (PM) submersible motors.
Franklin Electric is proud to be the pioneer of PM technology in submersible motors.
For more than a decade, the company’s systems have delivered proven results around the world, achieving motor efficiencies of up to 94 per cent. This exceptional performance doesn’t just represent engineering expertise, it translates to significant energy savings, reduced environmental impact and lower long-term operating costs for end users.
The key to this superior efficiency lies in the innovative design of Franklin Electric’s PM rotor, which features embedded magnets that eliminate total rotor losses – a major source of inefficiency in traditional asynchronous motors.
As the motor operates synchronously with the drive frequency, it draws fewer amps to deliver the same pump output, reducing energy consumption and mechanical stress. In addition, the synchronous motor design generates less heat, performs more effectively under partial loads and typically offers a longer service life.
Lighter, shorter and more efficient than comparable asynchronous motors, Franklin’s PM motors are the ideal solution for applications where performance, compact design and reliability are essential. And because all system components are engineered to work seamlessly together, users can count on a new standard of performance and dependability.
To simplify commissioning and configuration, Franklin Electric’s high efficiency system includes an intuitive setup wizard that walks users step-by-step through the drive parameters.
When paired with a variable frequency drive (VFD), users can not only optimise system performance in real time but also monitor and control operations remotely, maximising energy savings while reducing downtime and maintenance requirements.
Franklin Electric’s range of PM submersible motors is available from 4” to 10”, with flexible system configurations tailored to a wide variety of applications. Options include various material constructions and compatibility with solar power, further enhancing the system’s sustainability and appeal in remote or off-grid locations.
Backed by Franklin’s long-standing reputation for quality, reliability and local support, the company’s high efficiency systems empower customers to do more with less – less energy, less maintenance and less environmental impact.
Franklin Electric believes in designing systems that enhance performance, sustainability and value. Because when quality creates trust, every drop counts.
For more information, visit franklin-electric.com.au.
This feature appeared in the Summer 2025/26 edition of Pump Industry.
